Best Real Estate Marketing Books for 2020

The real estate market can be tricky to navigate, you could spend years looking through all the information out there to make you prepared to be in this industry for 2020. Fortunately, we have compiled a list of the 8 best books for real estate agents and real estate marketing for 2020.

1.    TAG: Tangible Action Guide: For Real Estate Marketing by Matt Muscat

Release Date: December 30, 2019

TAG is a newly released book that is perfect for busy real estate industry professionals, its chapters are broken down into specific categories and different tips to bolster your skills. It takes an opposite approach to most of the books on this list, it does not center on motivation, but rather on deliverables that can be implemented to immediately improve their success in the industry.  TAG can be found on Amazon, or by visiting Matt Muscat’s website directly. 

A couple of the many topics covered in the book include:

·         Time Blocking

·         Paid Advertising Target Options

·         Best Practices on Instagram

·         Setting Accountability Rewards

·         Using Facebook for Free

·         Tangible Ideas for Rapport

·         Tips for Email Marketing

2.    Mindset, Model and Marketing! The Proven Strategies to Transform and Grow Your Real Estate Business by Tom Ferry

Release Date: August 7, 2017

Tom Ferry’s wildly popular book approaches a lot of the themes highlighted by books on this list. Getting yourself in the right mindset to be successful. Defining a model that helps you close deals and grow your business. Marketing yourself to be successful in your area. If you are looking for a great book that will provide in depth knowledge on all elements to a prosperous real estate business, then look no further than this #1 New York Times Best Seller.

3.     Real Estate Marketing in the 21st Century by Michael Smythe

Instagram Release Date: October 2, 2017

Twitter Release Date: December 5, 2013

We combined these two books because they are part of Michael Smythe’s comprehensive series that breaks down different lanes of marketing as it applies to the real estate industry. These books are short reads that are packed with insight to make your digital presence effective. Everybody is looking to social media and digital platforms as an avenue for their marketing, and that trend will not go away in 2020. For more in depth readings you can also consider the Facebook and Video marketing books to make you an absolute master for all matters of real estate digital marketing.

4.    The HyperLocal HyperFast Real Estate Agent by Daniel James Lesniak

Release Date: February 26, 2017

The first book for real estate marketers on our list is especially relevant for new real estate professionals that are looking to make a splash in their first year. It’s dynamic framework for identifying potential markets and common mistakes to avoid. Daniel James Lesniak’s strategies are also great for industry veterans who want a refreshing new perspective.

5.    Mind Over Market: The Real Estate Warrior’s Road Map to Mindset, Marketing & Media by Tamara Dorris

Release Date: June 28, 2015

This next pick offers a unique approach to becoming a master of real estate marketing. Tamarra Dorris has an extensive background in neuroscience and subconscious studies in addition to real estate marketing. She shares her professional opinion on the best way to be the master of your own mindset and how crucial that is to real estate industry success. Her book will serve as a great tool for any agent looking to get on a successful career path.

6.    SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller

Release Date: September 2, 2008

SHIFT is a crucial read for agents who are experiencing a plateau in their practices. The core of this book is focused around 12 main strategies that he has found beneficial for achieving success in the real estate market. While the tactics outlined in this book are designed for revitalizing a career, the same principles can be used to improve on an already flourishing career.

7.    The Millionaire Real Estate Agent by Gary Keller

Release Date: April 1, 2004

This classic real estate marketing book has been a go-to since its release in 2004. Afterall, who wouldn’t want to be a millionaire! This book can be applied to real estate agents who just started today, all the way up to 30-year veterans! Gary Keller’s second book on this list, details three core concepts to up your production so can earn, net, and receive a million in annual income!

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