Google Ads Makes Changes To Their Targeting Options

Recently, we heard about an announcement made by Google stating that by the end of the year, they will start to prohibit employment, housing and credit advertisers from targeting or excluding ads based on age, gender, marital status, parental status, or zip code. This is tacked on to Google Ads targeting limitations that were set a few years ago.

Google added that it is introducing a brand new personalized advertising policy for specific types of ads. “This policy will uphold and strengthen our longstanding policies prohibiting personalization based on sensitive categories like race, religion, ethnicity, sexual orientation, national origin or disability.” They said it hopes to, “roll out this update in the U.S. and Canada as soon as possible and, in any event, by the end of this year. We will be providing advertisers with more information about how these changes may impact them in the coming weeks.”

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