LESSONS FROM A YOUTUBE STAR

Sometimes you have to look to other industries for fresh advice that might seem novel. After doing over 3,000 interviews with real estate agents over the years, I took a day to change gears (pun intended) and chatted with a friend from high school who was the co-editor of the school paper with me! I did the writing and he illuminated the words with photos.

Fast forward 17 years or so and Chris is now the owner of TheTopher , one of the top automotive YouTube channels on the web. Chris has driven and reviewed almost every car under the sun, and has amassed a loyal army of 700,000+ subscribers. In the interview we discuss everything from how he got started, to the systems he uses for content creation. We also discuss avoiding burnout when by and large the work you are doing every day is the same. Below is a link to the full interview. Follow him on YouTube here.