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Accelerated Mobile Pages (AMP)

Maltese Marketing is an agency that specializes in SEO & AMP related marketing issues.


What Is Amp?

AMP stands for Accelerated Mobile Pages. It is essentially, an HTML web page that is stripped of the fluff. The mobile phone user gets a better user experience, because the content is faster, easier to read, and can be more engaging.


How Does AMP Work?

Google’s search initiative over the past few years has placed more and more emphasis on mobile first. AMP has specific AMP HTML code & guidelines. It also requires validation to pass Google’s requirements.

Why It’s Important & Who Is It Good For?

Although it isn’t an official Google Ranking Factor, Accelerated Mobile Pages get served to the user on mobile devices above the carousel. Often, these are seen as the ‘top stories’ section on Google’s SERPs (Search Engine Results Page). These are displayed below ads if there are any. This is a huge opportunity for those who have AMP created content. Pages that are blogs or news sections can benefit from utilizing AMP to deliver unique, high-quality content to users. If your competitors are using AMP and you are not, then you are missing out on precious organic rankings at the top of the SERPs.

Marketing Analysis

Google gets 65-70% of all search traffic engine traffic in the U.S., and the top 3 Google Ad spots take almost 40% of all the clicks on page 1 of Google. Google-sponsored research shows that AMP leads to an average of a 2X increase in time spent on page (details can be seen here). The data also shows e-commerce sites experience an average 20 percent increase in sales conversions compared to non-AMP web pages.

Google's Market Share
Increase In Sales Conversions

We’ve seen the results speak for themselves. From an increased time on page, to higher conversions for our e-commerce clients. Our clients consistently see increased traffic, enhanced brand loyalty and new leads thanks to AMP.


Our Skills & Expertise

Maltese Marketing offers expert level Accelerated Mobile Page (AMP) design, development, & consulting. Our experienced team members take the time to learn your specific action items you hope to achieve with the help of AMP. We then customize our approach to try and reach your deliverables as best as possible. This means we can deliver a strong marketing message and deliver the necessary call-to-action. Maltese Marketing does a full-spectrum analysis, meaning we understand your business, current website in place, review the on-site analytics, and see what your competitors are currently doing. Since we do everything in-house, rest assured that you can e-mail, text, or call us with any questions you may, and you'll know you're getting through to us! Maltese Marketing is all about educating our clients on what is happening in their account.